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THE Speaker Series – IP Strategy & Licensing: Lessons Learned at a Global Leader
October 23, 2019 @ 5:30 pm - 7:30 pm
John G. Carlson was involved in leadership roles at San Jose-based Tessera (now renamed Xperi) in building its highly successful IP business model. He developed and will share a Tessera Business Case that covers designing and executing on an integrated strategy. It provides important lessons for executives seeking to build, protect, and monetize their IP assets. The 3 year period covered was when Tessera made important changes and then executed on its highly successful IP strategies culminating in a high valuation IPO.
Attendees will be provided with a 12 page PowerPoint presentation by attending this session that identifies discrete strategies, tactics and processes for successful implementation, either as a whole or in parts. Areas addressed include Branding, IP / Product Road-map, Licensing, Infringement & Litigation and Financial Management of IP revenues and costs. These elements help move IP Best Practices beyond legal management to operational excellence.